Here is a starting structure of how to format a blog post recipe. It’s based on a few primary expert SEO professionals and it covers the foods & recipes niche. This article is listed in our “Write Content” main topic. It also is a part of the “Writing & Publishing Content” category. Keep reading to see an overall layout.
Introduction of How to Format a Blog Post Recipe
It is felt that search engine algorithms can more readily quantify content if it begins with the Post Content, followed by the separate Recipe Content. This topic is important for your Food Blog SEO and it’s listed in our “How Do You Start A Blog?” article
However, many food recipe blogs don’t follow this optimization principle, as there are other preferred reasons, such as visual appeal, user interface design, and monetization. Ultimately, it’s your call. Below presents an example template outline for consistent flow for users and separation of the recipe for a food recipe post.
Food Recipe Post Title: H1 Heading
The food recipe post TITLE should be an H1 Heading Level. It should contain your primary focus target keyword. And that primary focus target keyword should be bolded. It’s a good practice if you only have 1 or 2 sentences in this H1 paragraph.
Jump To Recipe Block
After the H1 Section, there can be a JUMP TO RECIPE Block. It can be a snippet or other method that allows the user to go straight to the post’s recipe. A recipe snippet is good because it includes a small image of the recipe plus it has the recipe’s summary.
Table of Contents Block
The Table of Contents Block can follow this initial “Jump To Recipe” snippet. If the food recipe post is not extremely short, this is where the Table of Contents Block should appear. If it’s excessively long, consider reducing the amount of headings shown to be just H2 & H3. However, it should also represent your post well.
Introductory Section: First H2 Heading
The Introductory Section should use an H2 Heading Level. This first H2 Heading can follow the Table of Contents. There are some important things to take note of with this extremely important section. Here they are:
- It should contain the primary focus target keyword in the first sentence of the first paragraph. It does not have to be bolded, but it can be optionally italicized.
- Include some teaser text. It can be something that piques their interest or conveys that there’s something unique. Examples might be how it saves money or time, it has a shorter cook time, it’s half the fat content, it’s a veggie that tastes like meat, it’s good for the upcoming holiday, or kids go crazy over it.
- There should preferably be just one paragraph in this section. The absolute maximum should be two paragraphs.
- In the first paragraph, there should be a link leading back to the main topic page this post covers. That’s only if this is a supporting page of a larger main topic. For example, if the post is about a sub-topic of making wheat bread, it should have a link back to a main topic page of how to make homemade bread,
Do not discuss common ingredients like sugar, salt, and flour in the Ingredients Section, unless they are special. And, what might be special is that the recipe uses just common ingredients.
Typically you speak only of the ingredients that are identifiably distinct with the recipe. Here are some examples:
- The recipe uses a low-fat cream cheese, instead of the standard cream cheese
- The beef tips meat for the beef stroganoff requires a marinade for its special flavor.
- The recipe requires minced garlic instead of garlic powder to tone it down.
- You have a good substitution for sugar, such as a plant-based sugar alternative.
Here’s where you stand out by providing an impressive set of instructions for your recipe’s process. It’s a good practice sometimes to have it as a step-by-step process; however, this isn’t always the case with some recipes, as we all know. You also can just reference only some specific aspects or parts of the recipe creation procedures.
It is here that many recipes posts will differ and can offer other sections to cover. You can always search for what’s trending, but here are some examples.
Storage Related Section
- Storage of Leftovers
- Making the Recipe (or part of it) Ahead of Time
- Freezing or Reheating this Recipe
- How long it will last in the fridge, freezer, or room temperature (like breads)
- Storage Duration
This is popular but be careful how you word it. Always try to reference another external article from a nutrition site or author. You can keep it general, like referencing if it uses no added sugar or is low sodium.
Here you can reference other sides that will go well with this recipe. And, if possible, you can list some links to them. Here are some examples.
- For fried chicken tenders, consider potato salad and coleslaw recipes.
- For a steak recipe, you could show a loaded baked potato recipe and a green salad recipe.
Related Recipes Section
You nearly always want to have a related recipes section. Here are some examples.
- For a fried chicken recipe, you can show a honey mustard dip or a chicken salad recipe (for using the leftovers or as an alternative to frying chicken)
- If you are showing a fruit dip recipe, you can have a link to a post on how to cut cantaloupe or other fruit, or a link to a fruit salad.
- For a post on outdoor grilling of hamburgers, relate it with grilling hot dogs.
Tips and FAQ Sections
Since you’ve covered the gist of the recipe, it’s now that you can offer any special tips or frequently asked questions. For instance, you can provide tips that will guarantee consistent results every time the recipe is used.
FAQ is good for areas that you know people will wonder about. It’s also the good place for fulfilling search engine ranking for providing answers to “what people often ask”.
There are lots of different visual and organizational ways that people present their Tips and FAQs. It’s up to you on how you want to present them. This area is prime for satisfying some preferred keywords you use.
You’re now concluding the post content portion. It’s here that you can offer a successful sign of what the reader would have accomplished by now knowing how to make your recipe.
You can also read our article related to structure planning of posts’ content and topics. Study “Topic Clusters Examples” for affirming the hierarchy of food blog posting.
It’s also the time where a CTA (call-to-action) commonly occurs. It’s when you’re prompting the reader to make the recipe, add the ingredients to their grocery list, or to plan to create it this weekend.
And here is where you can place your actual recipe block. There’s no need for a Heading; just insert the actual recipe.
Conclusion – This is the Real Conclusion
So, save this URL as your simple checklist template to follow when you make your next recipe post. It helps me keep my focus and good structural flow; so, it might help you too. Sometimes, I just copy down the headings and then alter them, of course, for satisfying keywords. Tell me how you structure your recipe posts so we can share it with others in the comments below. We all learn from each other!
Visit our section on Food Blog SEO posts often for recent additions. And, an expert option is offered from Thyme and Joy, an excellent well-established quality food blog. They offer a specific food blogger writing service.