Best SEO Blog Process: Use for all your Posts!

August 5, 2021

Written by: Jeff Baygents

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Overview

This article covers the key steps to follow after writing a new blog post. It should help to ensure you remember the things to do after your write a blog in order to improve your SEO. It’s not about how to write a blog; it’s about having the best SEO blog process. For example, there will be things covered like categories, tags, key phrases, and so on. This will be like having a checklist you’ll want to follow each time. You can use it to give yourself ideas to make your own checklist. And you’ll have your own items to add to it that are important to you.

The examples shown reflect usage in WordPress but, of course, you can mimic them using your own preferred CMS.

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Save a Draft – Don’t Publish Yet!

So, your blog is written, images added, and it’s formatted beautifully. And you’ve not yet published it but, you’ve been saving it in DRAFT form! This is very important because, once it’s published, you’ve made it available for clicking, viewing, URL references on other sites, search engine bots indexing, and so on. Your subsequent URL changes might result in moving or renaming the posted page so previous visitors who saved the URL might not make the effort to search for that specific post again. So, it’s a best practice to retain it as a draft until much of the work is done AFTER the writing and BEFORE PUBLISHING/POSTING.

Assign a Category

Assign a category to your blog article. This will help in the key location and indexing of your developing post. Click often to save your updated Draft after you’ve performed each the following changes.

Assign Some Tags

Assign some tags to enhance your SEO blog post. These are the key words and short phrases that you think people might use when searching.

Assign tags and a category.
  • Assign 1 Category and several Tags.

Add in an Excerpt and Other Descriptions.

Add in a description and/or meta-description to improve your SEO blog process. Also, write an excerpt. This will help in providing a more professional appearance in search results.

Adding Images

If you assign a featured image to your blog post, it will improve the reader’s experience. And also, it will add a bit to having a more professional feel.

Adding in a few images will enhance the appearance of your blog posting. If you have a lot of images, you might want to consider breaking your post into multiple pages. That will help in retention of fast page loading times, which is an important SEO factor. Also, for each image, add in the “Alt text” (aka Alternative Text). That’s that thing that would appear if the image doesn’t appear plus it’s used for describing an image.

Also, it’s used for offering added into to the search engines’ AI that it’s a more reliable article and it can improve your SEO blog process. However, if the image is one that’s purely decorative, and doesn’t relate necessarily to what’s written in the article content, you can confidently leave its “Alt text” empty.

Adding "Alt text" for descriptions of images can improve your SEO blog process.
  • Enter in “Alt text” description for images.

Adding a Key Phrase

By adding a key phrase, you can then ensure it’s distributed in the following locations for overall effectiveness. You can also utilize similarly worded phrases that will appropriately convey the same meaning as your key phrase. Here are some ideas of recommended basic locations of using your key phrase:

  • In the first paragraph
  • In some of the headings and subheadings
  • Distributed periodically throughout the blog to ensure the mission of the article is persistent.

URLs (Links): 1 Internal, 1 External

There are two things to do here. Try to add one internal link and one external link to your blog post.

Internal refers to another link within the same domain name your article will be posted to. Some people will work in a link to another one of their previous blog posts on that same domain.

External refers to somewhere else on the Internet. Adding a link to another site that you use as an example or a link to a definition of a term.

Readability

Although you’ve written your blog, now it’s time to ensure the readability is conducive to some of the changing AI analysis in some of today’s search engines. That means it’s not a direct tie to SEO but it’s a changing environment that’s involving a new relationship to search engine algorithms. Here is a very basic guideline. It’s not 100% literal for all the time. It’s just a short, quick guideline for an overall perception of your article’s raw interpretation for an average Internet reader.

  • Keep text under a heading less than about 300 words.
  • Try to have single paragraphs under about 150 words.
  • Make sentences fairly short overall. You can have some longer as needed.

Miscellaneous

By default, in WordPress, Discussions and allowing pingbacks & trackbacks might be checked to allow. If you differ with that, you should review those Post preferences and uncheck them. I usually allow them in mine.

I mostly use the “Post Format” of the blog to be “Standard”, which is my default. However, if your writing is of a very specific nature of the other provided formats (interpretation of the style of the subject matter), you’ll want to choose a different setting. Some Post Format examples that appear in WordPress are:

  • Audio
  • Gallery
  • Link
  • Quote
  • Standard
  • Video

If you use DIVI or Elementor or other theme builder, you may have some additional areas to review for settings changes. In Divi, I see a “Page Layout” and a “Hide Nav Before Scroll” setting. In Divi, if using “Rank Math” SEO plugin, your SEO options are available at the very bottom (middle right) of the page in the purple bar. Make your own notes for your scenario and SEO tool(s) that you use to improve your SEO blog process.

Conclusion

This relatively simple, yet important process, will hopefully help you in building your own SEO Blog Process. It can also encourage you to define your own set of steps to follow in a procedural format. I use it to ensure I don’t forget to perform the smallest tasks that might result in a noticeable improvement in SEO blog results. Having a procedural concept is considered a best practice.

Additional Resources for Improving Your SEO Blog Process

Here are some additional good resources in your endeavors. And some of these help explain the uses in more detail.

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